Efttex
Client: EFTTAProject: Trade Exhibition Brochures
Our brief was to make a brochure for a fishing tackle trade fair look interesting. To meet this challenge we used a selection of high definition close-up photography and combined it with an open style that allowed the images to do the talking.
The brochure included the same copy in six different languages, so our key approach was to ensure that it did not look repetitive.
The resulting collateral transformed the appearance of the exhibition at a time when rivals were attempting to divert visitors to other exhibitions. By raising the design to a higher level, the client was able to show delegates that they were the real leaders.
