Liberation Management; the fiduciary services business – needed a brand. They were looking for something to hang their hat on and something that reflected their ideals and their approach to their clients.
We started by looking at the emotional side of what Liberation do for their clients across Europe. They offer a bespoke service that solves the tensions of their clients simply, calmly and quietly. Priding themselves on their ability to travel to their clients whenever they need them.
Two of the things that inspired the client was the sea surrounding the beautiful island of Guernsey and the blue sky above. They were looking for something remarkably simple that reflected that inspiration as well as the simplicity of their service.
We created a calm, understated logo. A warm blue with an assertive font and typeface gave the business a hierarchy that worked across all of their collateral, from their website to business cards, comp slips and beyond.