Phoenix Pianos

Project Info

Client Phoenix Pianos
Skills Branding, Web Design

Project Description

Phoenix Pianos is a new piano brand to most people, but the culmination of a lifetime of engineering excellence for the creator Richard Dain. His revolutionary redesign of the piano, using carbon fibre for body and soundboard, and his patented components, is the biggest change in the design of the piano in hundreds of years.

Richard wanted a brand that would appeal to his existing customers as well as enthusing a new generation of piano buyers in the UK and around the world. His competitors are household names – it was a great challenge for his small company to take on world leaders, but with a strong web site, brand and collateral and an amazing product, he has gained attention throughout the music world.

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