What we did
Vegan Arborist is an investment portal and advisory service for the rapidly increasing vegan business market. As we have a great deal of experience working with vegan brands, we really enjoyed taking vegan service offerings forward a step, creating a striking brand and assets.
After holding a series of interviews and workshops with key partners to capture the founders’ objectives and vision for their brand, we created a corporate identity that encompassed the logo, colours, imagery, iconography, tone of voice, vision, mission and values.
The logo was inspired by feedback loops and continuity but with an organic, natural approach. We did extensive colour research and testing to find a set that was positive and a fit with the ethical vegan market, yet business-like enough to represent these ex-city-bankers and their service offering.
We used the brand elements to create template and presentation documents including an extensive investor deck.
It was crucially important to this client that they were taken seriously by potential investors and regulators as well as by vegan businesses and consumers. The client has a full professional branding that will carry them through their pre-launch phase. We created a fresh, vibrant identity that represents their brand values and message.