What we did
Walbrook Asset Finance is a new AF company in the city, an off-shoot of a successful bank asset finance division. With a substantial client base and a unique offering, the company wanted to launch with a fresh new name, look and feel.
As a full branding project, we held a series of workshops and interviews with key staff to help to understand the company, as well as their vision for the brand. From this, we developed a brand that included logo, colours, brand imagery, tone of voice as well as vision, mission and values.
The final logo was created to represent their name, origins and the heart of the business and also to depict an upwards graph reflecting their strong growth. We chose vibrant colours to give a modern feel that separated them from their parent company and gave them their own identity.
We created the Walbrook Asset Finance website in WordPress, using their new brand look/feel. We wrote the copy and created video content within the site. We also created all their collateral for their marketing, client and internal documents.
The company has now launched with its fresh new branding and website. Clients are pleased and the company has emerged from being a tiny part of a big company to a standalone entity right for their market. We now cover all their marketing and design requirements from copywriting and magazine ads to SEO and online ad placement.