Create a complex multi layered New Years celebration card showing off the Xerox Iridesse Capabilities
Graphic Design / Digital Design / Illustration / Print
Project Scope / Challenge:
Xerox is the world’s leader in digital print machines and for the last year (pre-launch), we have been working with Xerox on their new Iridesse printer, that can print gold, silver, clear and white toner.
Our brief was to produce a New Year celebration card showing off the capabilities of the new Xerox Iridesse production press. We created multiple versions of the card to challenge print specialists across Europe and to open the ‘Limitless Print Possibilities’ campaign for Q1 2019.
With a year of work in hand, our experience with the machine is way ahead of all other agencies. We created a card that not only pushed the boundaries of what is possible with digital print, but also challenges all the printers who have these new machines, to use all the effects at their disposal. We wrote an easy-follow guide to the print processes and offered a visual breakdown of the layers.
A really strong card that went out to Xerox contacts around Europe and the US and is now actively being used as a marketing piece by the US and European teams.