Sanex 'Swim for Skin'
Client: Bottom Line ConsultancyProject: ‘Swim For Skin’ Poster Campaign
Sanex were a lead sponsor of the 'Swim For Skin' Campaign, that encouraged local schools and leisure centres to run sponsored swims to raise funds for the British Skin Foundation, raising awareness of childhood excema.
Our brief was to create an exciting and enticing identity for the campaign in the form of logos and colour schemes, keeping them in tune with Sanex kids ranges to promote identification with the brand, then to design posters for display in schools and public leisure centres, all on a very limited budget.
We created a strong colourful identity, avoiding dull stock photography of kids in pools! The campaign was successfully launched and is run via the British Skin Foundation.
