To design for one of the greatest minds of all time is indeed an honour. Our brief was that Professor Hawking and the Trustees of the Stephen Hawking Foundation wanted a simple, unfussy logo that represented the values of the Foundation and could be used on invitations for a small event that was about to happen.
The event turned out to be a private dinner at the Royal Institution where Eddie Redmayne and Professor Hawking launched the Foundation to a select audience of founding members.
Our approach was indeed simple – a single thumbprint supported by a classic font and style. the logo was immediately used on the invitations for the event, printed white on a black background.
Within a couple of weeks we were given the opportunity to design the Christmas Card for the Foundation – considering to whom the card was going, we were once again truly honoured to be able to help.