Cheeky Food Co.

Project Info

Client Cheeky Food Co.
Skills Branding, Packaging

Project Description

The Cheeky Food Company started as a home based business creating stunning Indian pickles and chutneys that were very popular at food markets and in local shops in West London. The owner of the company wanted to grow the business from being a home-made boutique food to a brand that could be found in mainstream supermarkets and department stores. To do this she needed a strong brand.

We created the Cheeky Food Co brand and all the packaging and the owner was able to take the presentation and jars with label mockups to a pitch at Selfridges, where the brand was immediately picked for a store demonstration. Further success has followed and the branded products are well on their way to becoming a market leader in their sector.

Food packaging and shelf appeal are incredibly competitive areas – how your product looks on a shop shelf, in the home, on its own or grouped has a profound influence on whether it sells. This was a great project to work on and one we are very proud of.

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